The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A type of font that comes pre-installed in an operating system.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The adjustment of all characters in a line by moving them closer together or farther apart.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A sample of the target audience for which a product or service is intended.
The small decorative stroke at the end of a stroke in a letter, or a typeface.