The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A set of symbols or "characters" including letters, numbers and various other symbols.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The written information that accompanies a design.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.