A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
When you need to break a line of text and start on a new line in a text box.
The meeting point where two lines cross.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A letter, symbol, or another alphabet unit.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The area of negative space around and between elements in a design.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The relative lightness or darkness of a hue.