Hick's Law

A brief snippet taken from the text of an article.

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

The typographic term for the dot above the letters 'i' and 'j'.

A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.

In typography, a bowl is a curved shape used to control the area of white space.

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.