Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A term that means the smallest amount of work that can be done to move a project forward.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
Text that is used to fill in a gap in a document.
The relative lightness or darkness of a hue.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The feeling or mood created by a design.