The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A process in which subjects use a product or service under test conditions and report their experience.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A triad is a group of three colours that are equally spaced on the colour wheel.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A pixel, or a picture element, is the smallest addressable element in a display device.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
Black, white, and all the values of shades in between.