How well or poorly something can be read.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A term that means the smallest amount of work that can be done to move a project forward.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A process in which subjects use a product or service under test conditions and report their experience.