Logotype

The typographic presentation of a company's name in a stylized form.

More terms you might want to know

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

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