The designation of a set of character encoding styles for glyphs that are not capital letters.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A pixel, or a picture element, is the smallest addressable element in a display device.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.