The designation of a set of character encoding styles for glyphs that are not capital letters.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.