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A basic design tool that helps designers create and communicate ideas.

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

The designation of a set of character encoding styles for glyphs that are not capital letters.

The attributes of a typeface. Type properties include weight, width, colour and x-height.

The relative lightness or darkness of a hue.

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

A style of typeface that uses a width-to-height ratio of 1:1.

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.