The designation of a set of character encoding styles for glyphs that are not capital letters.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A style of typeface that uses a width-to-height ratio of 1:1.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".