An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A type of font that comes pre-installed in an operating system.