An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
A process in which subjects use a product or service under test conditions and report their experience.
The meeting point where two lines cross.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The height of a font, measured in points or pixels.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.