An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A measure of the height of a set of text on an element.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A non-functional first draft of a design.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The adjustment of all characters in a line by moving them closer together or farther apart.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.