A term that means the smallest amount of work that can be done to move a project forward.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The art of drawing original characters and symbols — especially for decorative purposes.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.