Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

More terms you might want to know

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Ascenders

The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Mock-up

A non-functional first draft of a design.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Copy

The written information that accompanies a design.

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