A style of typeface that uses a width-to-height ratio of 1:1.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
How well or poorly something can be read.
The art of drawing original characters and symbols — especially for decorative purposes.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.