A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The feeling or mood created by a design.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A Tagged Image File Format is a file format for storing images losslessly.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A printing press that uses movable type and punches to make impressions on paper.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.