The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A printing press that uses movable type and punches to make impressions on paper.
An iconic design that is made up of two or three letters.
A non-functional first draft of a design.
The typographic term for the dot above the letters 'i' and 'j'.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.