A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A type of font designed to imitate handwriting.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The relative lightness or darkness of a hue.
A basic design tool that helps designers create and communicate ideas.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.