Design Glossary

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Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

System Font

A type of font that comes pre-installed in an operating system.

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