A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The area of negative space around and between elements in a design.
The part of a letter, usually a vertical line, that rise above the x-height.
A style of typeface that uses a width-to-height ratio of 1:1.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The adjustment of all characters in a line by moving them closer together or farther apart.