Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

More terms you might want to know

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Breadcrumb Navigation

Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Type Size

The height of a font, measured in points or pixels.

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