A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The typographic term for the dot above the letters 'i' and 'j'.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A type of font designed to imitate handwriting.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.