The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The art of drawing original characters and symbols — especially for decorative purposes.
The designation of a set of character encoding styles for glyphs that are not capital letters.