Pixel-perfect

A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.

More terms you might want to know

Infinite Scroll

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Cool Colours

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

Serial Position Effect

A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.

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