A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A measure of the ease of understanding text.
A printing press that uses movable type and punches to make impressions on paper.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.
In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The part of a letter, usually a vertical line, that rise above the x-height.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.