A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A style of typeface that uses a width-to-height ratio of 1:1.
A triad is a group of three colours that are equally spaced on the colour wheel.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success