The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The degree of difference between the two sides of an object or system.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A measure of the ease of understanding text.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The adjustment of all characters in a line by moving them closer together or farther apart.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.