The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The typographic presentation of a company's name in a stylized form.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A sample of the target audience for which a product or service is intended.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.