The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The degree of difference between the two sides of an object or system.
A printing press that uses movable type and punches to make impressions on paper.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
The surface quality of an element.