The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The feeling or mood created by a design.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A graphical representation of a scenario, usually created and presented in sequence.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The way that a user navigates through a website, app, etc.