The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A photograph that is purchased and licensed for exclusive use by an individual or business.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.