A basic design tool that helps designers create and communicate ideas.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The meeting point where two lines cross.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A style of typeface that uses a width-to-height ratio of 1:1.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.