A basic design tool that helps designers create and communicate ideas.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A term that means the smallest amount of work that can be done to move a project forward.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
A photograph that is purchased and licensed for exclusive use by an individual or business.