The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
The process of applying a thin layer of foil to paper coated with adhesive on one side.