Stem

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

The attributes of a typeface. Type properties include weight, width, colour and x-height.

The way that a user navigates through a website, app, etc.

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

The surface quality of an element.

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.