The part of a letter, usually a vertical line, that rise above the x-height.
A style of typeface that uses a width-to-height ratio of 1:1.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The main text of an advertisement or editorial as opposed to headings and subheadings.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.