Stem

The part of a letter, usually a vertical line, that rise above the x-height.

More terms you might want to know

Material Design

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

HEART Framework

A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Breadcrumb Navigation

Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.

Monogram

An iconic design that is made up of two or three letters.

Font Size

A measure of the height of a set of text on an element.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

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