The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
Text that is used to fill in a gap in a document.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A basic design tool that helps designers create and communicate ideas.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The degree of difference between the two sides of an object or system.
The part of a letter, usually a vertical line, that rise above the x-height.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.