The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A process in which subjects use a product or service under test conditions and report their experience.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.