Tittle

The typographic term for the dot above the letters 'i' and 'j'.

More terms you might want to know

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Monogram

An iconic design that is made up of two or three letters.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Hex Code

A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.

Font Size

A measure of the height of a set of text on an element.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!