Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The area of negative space around and between elements in a design.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.