A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A style of typeface that uses a width-to-height ratio of 1:1.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The written information that accompanies a design.