A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.