Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

More terms you might want to know

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Logotype

The typographic presentation of a company's name in a stylized form.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Aspect Ratio

The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.

Hick's Law

A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.

Bold

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

Monogram

An iconic design that is made up of two or three letters.

Centre Aligned

A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.

Debossing

A design or decoration impressed into the surface of a material.

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