The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The feeling or mood created by a design.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.