A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A portion of an image where the remainder is discarded.
A style of typeface that uses a width-to-height ratio of 1:1.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
The way that a user navigates through a website, app, etc.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.