Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

More terms you might want to know

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Ball Terminal

In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.

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