A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A triad is a group of three colours that are equally spaced on the colour wheel.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A Tagged Image File Format is a file format for storing images losslessly.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A type of font designed to imitate handwriting.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.
In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.