A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A letter, symbol, or another alphabet unit.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The adjustment of all characters in a line by moving them closer together or farther apart.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.