A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A graphical representation of a scenario, usually created and presented in sequence.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A process in which subjects use a product or service under test conditions and report their experience.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.