A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
The typographic presentation of a company's name in a stylized form.
The art of drawing original characters and symbols — especially for decorative purposes.
A type of font designed to imitate handwriting.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A process in which subjects use a product or service under test conditions and report their experience.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.