The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A Tagged Image File Format is a file format for storing images losslessly.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A type of font that comes pre-installed in an operating system.
The part of a letter, usually a vertical line, that rise above the x-height.
Small uppercase letters, generally about half as tall as regular uppercase letters.