The process of applying a thin layer of foil to paper coated with adhesive on one side.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A basic design tool that helps designers create and communicate ideas.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A style of typeface that uses a width-to-height ratio of 1:1.