A measure of the height of a set of text on an element.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
An iconic design that is made up of two or three letters.
The typographic presentation of a company's name in a stylized form.
A type of font designed to imitate handwriting.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The meeting point where two lines cross.