Hard Return

When you need to break a line of text and start on a new line in a text box.

More terms you might want to know

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

PDF File

An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

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