A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The typographic term for the dot above the letters 'i' and 'j'.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The space that an item has around it.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.