Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

More terms you might want to know

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Font Case

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

Opacity

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

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