The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A type of font that comes pre-installed in an operating system.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The relative lightness or darkness of a hue.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.