The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The area of negative space around and between elements in a design.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A graphical representation of a scenario, usually created and presented in sequence.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.