A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The typographic presentation of a company's name in a stylized form.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The adjustment of all characters in a line by moving them closer together or farther apart.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The space that an item has around it.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.