The designation of a set of character encoding styles for glyphs that are not capital letters.
A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.
In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A basic design tool that helps designers create and communicate ideas.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
The meeting point where two lines cross.
A textual or graphical component in a web page.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.