The space that an item has around it.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A graphical representation of a scenario, usually created and presented in sequence.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A sample of the target audience for which a product or service is intended.