The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The typographic presentation of a company's name in a stylized form.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
In typography, a bowl is a curved shape used to control the area of white space.
A basic design tool that helps designers create and communicate ideas.