Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A language used to create web pages, and it stands for Hypertext Markup Language.
An iconic design that is made up of two or three letters.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.