A brief snippet taken from the text of an article.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A process in which subjects use a product or service under test conditions and report their experience.
A letter, symbol, or another alphabet unit.
The meeting point where two lines cross.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.