The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
A measure of the height of a set of text on an element.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The art of drawing original characters and symbols — especially for decorative purposes.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
The adjustment of all characters in a line by moving them closer together or farther apart.
The main text of an advertisement or editorial as opposed to headings and subheadings.