Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A triad is a group of three colours that are equally spaced on the colour wheel.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A process in which subjects use a product or service under test conditions and report their experience.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.