Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The typographic presentation of a company's name in a stylized form.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A Tagged Image File Format is a file format for storing images losslessly.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.