Stem

The part of a letter, usually a vertical line, that rise above the x-height.

More terms you might want to know

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Logotype

The typographic presentation of a company's name in a stylized form.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Design Sprint

A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.

Legibility

How well or poorly something can be read.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Debossing

A design or decoration impressed into the surface of a material.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Thumbnail Sketch

A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.

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