A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Small uppercase letters, generally about half as tall as regular uppercase letters.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The written information that accompanies a design.