A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A type of font that comes pre-installed in an operating system.
A style of typeface that uses a width-to-height ratio of 1:1.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.