A type of font that comes pre-installed in an operating system.
When you need to break a line of text and start on a new line in a text box.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Text that is used to fill in a gap in a document.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The art of drawing original characters and symbols — especially for decorative purposes.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.