Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

More terms you might want to know

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Design Sprint

A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.

User Flow

The way that a user navigates through a website, app, etc.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

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