Typography

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.

A design or decoration impressed into the surface of a material.

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

When you need to break a line of text and start on a new line in a text box.

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.

Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.