Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

More terms you might want to know

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

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